Coaching
The best training results are achieved through a combination of classroom sessions and follow up coaching. Regular coaching sessions are conducted one on one with the leasing staff to apply the skills learned in the classroom.
Weekly Sessions are available in person or via webcam.
Sample Coaching Outline:
THE PREP
- What are we leasing today?
- Tools - Target apartments, collateral material, keys
- Product Knowledge
- Objections
- Attitude
COMPETITION
- Review shopping experience
- Identify competitive advantages for Tuscan Shores & Evergreen Estates
LEASING PROCESS – Show by example and critique
- Internet
- Telephone Calls
- Visitors
LEAD MANAGEMENT
- How to organize leads
- Create Internet Response letter
LEASING MEETING
Review all traffic (internet, phone calls and visitors) from the previous week and report the results of each. Identify:
- How the sale was closed
- What level of commitment was made for each contact
- Follow Up completed
- Rate on a scale of 1 -10 the likelihood this person will lease and why
- Set weekly goals
LEASING PROCESS – Show by example and critique
- Internet
- Telephone Calls
- Visitors
PERFORMANCE – How am I doing?
- Goal Setting
- Closing Ratio
- Occupancy
- Mystery Shops