MULTI FAMILY MARKETING AND TRAINING SPECIALIST

An assessment provides a comprehensive evaluation of the current marketing and leasing efforts as well as the physical condition of the community. These factors must be thoroughly understood to better promote and position the community.

A detailed analysis of market rents, concessions, amenities, services and utilities will result in a comprehensive comparison by unit type. This will be the most effective tool for implementing sound and timely rent adjustments.

Cyber, telephone and in person shops can critique leasing skills, apartment condition and curb appeal, as well as identifying specific areas in need of improvement.

A specific short or long range marketing plan provided a creative track to run on by using proven and effective techniques to increase your qualified traffic.

A result oriented plan consisting of maintenance, management, referral and social programs will build loyalty and give residents additional reasons to stay. Resident turnover can be positively managed and reduced by focusing on the things you can proactively control.

Half and full day “hands on” sessions are designed to sharpen the wide variety of marketing, leasing, resident retention and management skills that are absolutely essential for success in today’s increasingly competitive industry.

Develop Basic Leasing Skills
Designed as an introduction to leasing and a refresher course for seasoned leasing consultants, this comprehensive session covers the basics of leasing an apartment. Pre-seminar assignments and role playing provide the attendee with immediate skill applications to fit their specific community.

Sales Training for Senior Housing
The focus of this session is on the “heart” sell rather than the “hard” sell as well as how to manage the extended and multifaceted sales cycle of leasing to seniors.

Fast Track Leasing Skills
This refresher session covers the top six “must knows and dos” for every step of the leasing process and also reviews the latest industry trends.

Discover Your Competitive Advantage
Never before has the apartment industry been as competitive as it is today. Learn how to stand out from the crowd, to not only get your fair share of the rental market, but even more!

Generating Qualified Traffic
Discover how to maximize your marketing and advertising dollars with effective tracking, creative referral programs, attention-getting ads, successful internet lead management programs and powerful and creative outreach techniques.

Increase Your Closing Ratio with Effective Closing Techniques
Extending the invitation to lease should be a conscious process, rather than something that just happens at the end of a presentation. Learn how to “read” your prospect so you can better personalize the sale and take the right steps to make it happen.

Resident Retention - It can be controlled
Reducing resident turnover begins with a specific and pro-active plan designed to build resident loyalty by giving residents solid reasons to stay. It’s not just about a pool party!

Customer Service – Don’t Stop Selling
Once the prospect says “I’ll take it”, the service part of our business begins. The emphasis is on how service is the essence of our job while the “to do” list is the function of our job.

Follow Up – The Lost Art of Sales
Learn how to capture the “Be Back” market through the perfect timing of thank you cards, email and voice mail messages that will motivate the prospect to respond and also create a desire to lease at your community.

Enhancing Telephone Skills
Your telephone presentation is the first voice-to-voice contact you have with a prospect. Learn how to make a positive difference in converting ordinary phone calls into visitors and potential leases.

Outreach Marketing
In today’s market you must create your own traffic through consistent and creative outreach. Learn how to develop a specific plan with proven outside sales techniques, effective materials and pre-identified contacts that will remove any fear of “going out”.