Market Analysis

The objective of the analysis is to provide a comparison of the subject community to four to six primary competitors in the immediate submarket. The results reveal competitive advantages as well as potential objections. Included is a four part market survey which determines the adjusted net rents based on current concessions and amenities.
 
This information provides an objective tool to better position the community for maximum rent potential. This report, when updated on a monthly basis, allows owners and managers to adjust rents and concessions based on actual availability and market changes.
 
Elements:
  • Purpose of the Market Analysis
  • Narrative of Market Overview and Competing Property Summaries
  • Competitive Advantages and Potential Objections
  • Current occupancy, concessions, availability by unit type and history where available
  • Market Survey
  • Individual Property Analysis
  • Amenity Assessments with rate adjustments
  • Comparisons by unit type
  • Comparisons of Move In Costs by unit type
  • Recommendations for Rents, Concessions and Move In Costs
 

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