Consulting

Consulting - Lease Up! - property_for_saleKathy’s areas of expertise are in realistically assessing under performing communities, developing plans to drive traffic, training the leasing staff, and in the end increasing revenue. She keeps in touch with the apartment industry by regularly working side-by-side with leasing professionals experiencing their everyday challenges and successes. She serves the needs of the conventional, affordable and senior housing markets throughout the country.
 
Kathy’s hybrid marketing plans are a unique blend of new technology and updated tried and true techniques that generate traffic in today’s unpredictable apartment markets. Her assessments and plans have produced many successful “lease ups” generating increased income for owners and investors. A market analysis is a detailed market survey which provides an objective tool that allows managers and owners set maximum rents.

Lease Up! offers full service design and production of collateral and promotional materials

Consulting - Lease Up! - marketing

  • Brochures
  • Ad Design
  • Floor plans
  • Site Plans
  • Location Map
  • Logo Design
  • Direct Mail
  • Identity Package
  • Signage and permits
  • Business package: Letterhead, envelopes, business cards
  • Flyers
  • Promotional Items
  • Websites
  • Takeover Packages
Lease UP! offers Grand Opening and Special Event planning for new and repositioned communities.
 

LEASE UP NOW!

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    RECENT LEASE UP! SUCCESS
 
              MIDTOWN PLACE
             120 Tax Credit Units
                     Detroit, MI
                 September 2010
  • Six week marketing and leasing project at a community located in the Midtown District of Detroit 
  • Repositioned property from a C+ to a B Grade community with a new identity, improved curb appeal, and targeted resident services
  • Implemented an aggressive outreach marketing plan targeting income qualified applicants in a market with a historically high applicant denial rate
  • Generated 136 new prospects and leased 51 apartments
  • Increased occupancy from 72% to 90% with sustained momentum of 100% occupancy with a waiting list